Do you have a "one size fits all" approach to social media? Campaigns and businesses often fall into this trap. It's important to understand the differences in social media outlets, and to use each appropriately. Here's a good write up that appeared in the Wall Street Journal? What do you . . .
BY JOANNA BRENNER Published at Newsweek.com Updated | Every time a politician joins a social network, a news article comes out declaring that network could end up being the social platform of Election 2016. In January, when Jeb Bush introduced his super PAC, Right to Rise, via Instagram, The . . .
It looks like candidates in the UK have figured out Instagram. The key is being a real person. Campaigns have had a tough time understanding and utilizing Social Media. Twitter is used by most campaigns as a one-way "let me tell you what I think" medium. Yet the power of Twitter is interaction . . .