Ricardo Tilloa, the CEO of Cao Chocolates, gives some excellent advice about promoting your business. I especially like #5. Great advice everyone should take.
5 Simple Ways to Help Give Your Marketing a Boost
Don’t sit back and wait for your customers to come to you. Get the sales you want by getting the word out there about your business.
by Ricardo Trills
Chocolatier/CEO, Cao Chocolates
Read the Original Article at American Express Open Forum
Coming from a background in both accounting and human resources, I’ve been able to witness a lot of business lessons firsthand. When I launched Cao Chocolates, I felt fortunate to take some of those lessons and apply them directly to my daily business life, channeling what I had learned in the corporate world into my small business life. One of the areas I’ve always had an interest in is marketing, and I work hard to find new and inventive ways to bring products and ideas to potential clients. Here are five rules I live by on my marketing journey:
1. Love your product and try to be the best in your industry.
I was passionate about chocolate long before I made it my business, and I think that passion comes through in my work. I also channel my passion by investing money in my chocolate education. Even today, I often travel to meet and learn from the best chefs and chocolatiers in the world to be sure I am providing clients with the very best product.
2. Create strong partnerships.
I truly believe that if you go by yourself, you won’t go very far. A strong group of people will get you there. I’m proud to partner with and support other local businesses and share in successes that we can all benefit from. I recently sent out corporate gifts for an attorney client of ours. We hand-delivered chocolates to about 25 of his best clients and just a few days later he was on the phone, thrilled with how many referrals he had already gotten. At the same time we had other attorneys who had seen the gifts calling us, wanting to do the same. It was a great marketing opportunity for both of us.